Fresh produce order management for growing wholesalers
Orders arrive by phone, text, WhatsApp and email at all hours. Moving them online removes most of the admin between order and invoice.
Farmsoft · Updated 25 October 2026 · 2 min read

Key points
- Customers order online 24/7 – no app install needed.
- Real-time stock prevents overselling.
- Packers pack from the order on tablets; the invoice follows automatically.
- Customers send feedback and photos by scanning a QR code.
From order to invoice
- Customer orders online from any device, or emails a PO that Pak-Bot converts.
- Stock updates in real time.
- Packers pick and pack from the order on tablets.
- Invoice and bill of lading are produced automatically and posted to your finance app.
- AI-planned delivery routes reduce staff, fuel and truck costs.
Customers do not need an app
Research shows trade customers rarely want another app for one supplier. Ordering works in a browser, and feedback with photos is sent by scanning a QR code – no username needed.

Producepak
Fresh produce inventory, QC, traceability, packing and shipping in one app.
Onboarding
A launch team sets up the system and trains staff, and helps send communications to your customers so they start ordering online. Deployment can take as little as a week.
Results
Wholesalers typically move 80–90 % of customer orders online. One food-service wholesaler's COO reports saving 5–6 hours every day.
See the Producepak wholesale solution.

Frequently asked questions
Can we keep taking phone orders?
Yes. Staff enter phone orders in the same system; online ordering simply reduces how many there are.
Which customers is this for?
Restaurants, schools, hospitals, conference centres, caterers and food manufacturers.
Sources and further reading
Related Farmsoft pages
Related articles
Wholesale & distributionFresh produce wholesale business management software Wholesale produce software: online shop, AI-consolidated purchasing and pickup routes, inventory, delivery planning, traceability and food safety.
Wholesale & distributionHow to reduce costs in fresh produce wholesale Reduce fresh produce wholesale costs: online ordering, automated order management, accurate labels, energy and waste reduction, and route planning.
Wholesale & distributionFresh produce distribution software: a 4-step implementation guide Implement fresh produce distribution software in 4 steps: inventory and intake, digital QC, order management with EDI and scan picking, and admin automation.
Wholesale & distributionHow to increase fresh produce sales Increase fresh produce sales: know your customers' data, educate with signage, run targeted promotions, keep online stock accurate and cross-sell.
See Producepak running on your produce
Watch the short video, then book a live demonstration with a fresh produce consultant.