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The produce industry continues to evolve to meet consumers’ needs. Consumers today are much more knowledgeable and demanding about the foods they purchase. The increased focus on food safety and consumer awareness raises the need to identify and adopt business practices and standards that will aid the produce sector’s ability to track and trace product throughout the supply chain. It is important to note that different regions may have different requirements. Users are reminded to be aware of the requirements in target markets (both business and regulatory).
Consumers expect safe and nutritious foods. They also expect all participants in the supply chain to have effective practices in place that allow for the rapid identification, location, and withdrawal of food lots when problems are suspected or confirmed. Ensuring that effective labelling practices are in place across a complex and global supply chain is an on-going challenge. For this reason, the GS1 Fresh Fruit and Vegetable Traceability Guideline has been developed to aid in the adoption of consistent business practices to effectively manage traceability for the produce industry.
Traceability is a business process that enables trading partners to follow products as they move from field through to retail stores, online or in-store, to foodservice operators and also to the end consumer. Each Traceability Partner must be able to identify the direct source (supplier) and direct recipient (customer) of product.
The first priority of traceability is to protect the consumer through faster and more precise identification of implicated product. This is critical if the product must be withdrawn or recalled from the supply chain.
This document serves as a best practice guide to implementing traceability in the Fresh Fruit and Vegetable (Produce) Industry. The best practices recommended are based on GS1 global standards for supply chain management, data sharing and product identification. These standards were developed by industry to optimise business practices across supply chains world-wide.